Client: Society of Energy Professionals
Public Interest supported the first strike by the Society of Energy Professionals by developing and implementing communications strategies designed to build support among the membership and build political pressure on the government to force a settlement. Public Interest developed daily campaign updates, newspaper ads, media events and lobby materials. In the 12th week of the strike, the political pressure had become so intense that the Premier’s office intervened, the Board ordered the CEO to settle and the CEO was dismissed within a year.
